One great new innovation that can help to improve sex for both men and women in any position is ID Pleasure, a high-market lubricant containing L-Arginine. L-Arginine is a non-essential amino acid which, through clinical testing, has been shown to enhance sexual arousal in women and also has been found to increase stimulation for men. When ID Pleasure is applied to the clitoris and vaginal walls for lubrication the L-Arginine will increase the blood flow to the region, heightening sensitivity. Heightened sensitivity, in turn, naturally results in a greater responsiveness to sexual stimulation. When applied to the penis, it increases the blood flow to the penis and helps to create a stronger erection and additional stimulation.